Creating a niche online presence becomes key to building brand awareness and sales for any businesses- small or big, local or international. Content marketing using Search Engine Optimisation techniques, as prominent search market analyst Duane Forrester says, are but becoming the new norm in marketing, more than conventional methods of advertising. Considered the core of digital marketing in present times, SEO content determines whether you can stay in the game or not. Unlike usual methods of marketing that costs a fortune, generating SEO friendly content becomes the bird in hand that is worth more than other forms of advertising. The flexibility of the idea that incorporates cost-effective options for reaching its target audience makes it the best fit for local businesses operating on limited funds yet striving for greater growth.
Local SEO refers particularly to optimising web content for businesses based at a regional level placing emphasis on increased SERP’s in specific locales. Gaining attention of the local leads through increased marketing and effecting clever sales tactics become relevant here.
Here are a few top strategies to ensure your local business is a winner:
Your Address Matters
Who you are, what you do and where you centre your activities, are but critical info for web users. Often dubbed NAP (Name, Address and Phone Number), outlining them with emphasis becomes a priority that defines your identity in the vast web space, refining SERP’s for local search results. Providing links to location through Google maps, clearly delineating operational facts and statistical figures of performance in your About Us page and creating Google+ and Google My Business accounts are sure ways to boost your credibility and bolster visibility.
Relevant Content, Real Strategy and Adaptability
Your content does not matter as long as it is crafted strategically in way that suits the preference of your target audience. A careful blend of well-researched and quality content that cleverly imbues keywords embedment is what makes your write-up stand out from the rest. While simpler keywords maybe be applicable for large scale and well-established brands, a more detailed shifted toward long-tail keyphrases shall be beneficial for small scale businesses for increasing service value. A combination of not just SEO copy, but user interface and visual appeal also matters, meaning that technical, offsite and onsite components need to be envisioned to retain target audience for holistic results. Optimizing your content for multiple platforms- like mobile phones also becomes key here.
Analytics Matters, so does Improvisation
Data analytics of your website traffic is a factor that requires your constant monitoring, helping you understand the direction and flow of the same. It also enables you to improvise accordingly by understanding what is popular among whom and how to increase the potential of reach. Even while it spans months, the efforts provide higher ROI’s without doubt.
Know your tools right: Link building, Keywords and Meta tags
For your business website to rank among the top site results upon search, employing the most popular keywords in the relevant domain along with meta tags in a logical manner becomes requisite by not adopting black hat techniques that reduces quality. Link-building is an essential practise to be followed to increase time spent on your website through crawling. Care must be taken to avoid information overload. Getting your URL to feature in other related websites is an obvious factor in gaining higher search engine ranks besides being a clear indication of credibility. Employing blogs to supplant your site with content that imbibes a more localised flavour shall help in establishing your local presence further.
The potential of SEO friendly content in leveraging local businesses therefore, is a rather practical and feasible approach. Clever strategies and quality content put to wise use shall decide how well your digital marketing fares.
